Content Publishing Tips for Brands From the Experts
Brands publishing news content isn't a question anymore. Brands must master publishing to rise above the competition, get attention from search engines, feel the sharing love in social, and create...
View ArticleGamification in Marketing: Lessons from the Khan Academy Website
Your website may not be as popular as Khan Academy, and you probably aren't teaching math, but you can use valuable principles of gamification – namely, instant feedback and cumulative rewards – to...
View ArticleAre You 'Shocked, Shocked' by YouTube's New Comment System?
It's worth taking a few minutes to examine the recent "controversy" over YouTube's rollout of the new YouTube comments powered by Google+. It illustrates the three different groups that often struggle...
View ArticleSocial Advertising Revenues Forecast to Grow 31% in 2014
EMarketer has published the latest social ad revenue numbers for Facebook, Twitter, LinkedIn, and others, and offers projections for 2014 and 2015. The data shows social ad revenues grew 42.9 percent...
View ArticleGoogle Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing
Google is alerting some local businesses that they must update and save their Google Place listings, or lose it. Meanwhile, Google has made a change designed to make it easier for new business owners...
View ArticleGoogle Penalizes MyBlogGuest, a Guest Blog Network
Two months after warning Google would begin taking action against spam guest blog sites, Matt Cutts today announced that a large one was penalized. Ann Smarty, who runs MyBlogGuest, confirmed the...
View Article40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014
While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent...
View ArticleThe Ultimate Entrepreneur’s SEO Checklist for 2014
How can entrepreneurs survive and swim with the SEO sharks? Here's some advice and top tips for business leaders looking for the ultimate entrepreneur SEO checklist for 2014, plus how to screen for...
View ArticleCommunity Management Basics: 7 Tips for Marketers
An effective community manager will engage your followers/customers, amplify the visibility of your content, drive more traffic to that content, and send the right social signals to search engines....
View ArticleHow to Grow Your Google+ Fan Base to 1,000 Followers & Beyond
You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond. If you don't yet have 1,000 followers on Google+, here's how to go back...
View ArticleAdobe Experience Manager: Content, Search, Social & Mobile – An Integrated...
Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital...
View ArticleEvaluate Your Surrounding Community to Spark Fresh Ideas
Taking the time to do a surface-level evaluation of your surrounding social community can help you gain perspective on what is happening in your brand's ecosystem and come up with new ideas for your...
View ArticlePR for SEO: Advanced Social Media Tips to Engage With Media Influencers
Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. With these Facebook, Twitter, and LinkedIn tips, you and your community manager can easily start...
View Article10 Social Media PR Lessons From #OITNB
With the big push in content marketing and the use of social media as a commonplace tactic for brands, rising above the noise is a challenge. With a little creativity, any brand can steal some...
View ArticleBing Waxes Lyrical on Spam Detection and Filtering
A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent.
View ArticleLast-Minute SEO - Here Come the Holidays!
If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season.
View ArticleDomain Equity Development: A Fresh Perspective on Link-Building
The old practices of link-building to boost SEO just won't cut it anymore. Here's a fresh way to look at building links: domain equity development.
View ArticleConflict of interest: banks call for unity on Eonia
Eonia’s dive into negative territory has raised questions about whether collateral posters should also be paying interest – generally, traders think they should, while lawyers disagree. There is not...
View ArticleCommerzbank draws on bespoke and high volume issuance
Commerzbank's balanced, consistent and sometimes careful approach has served it well in the Nordics this year, and helped the bank win the award for best in the region
View ArticleMicrosoft Global Ad Sales Team Layoffs Beg the Question: Is Microsoft Done...
Microsoft's recent layoffs have many questioning whether the tech giant is giving up on advertising entirely.
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